How do you cut the costs of delivering IPTV services in half?
The answer starts with Adaptive Bit Rate (ABR) protocols. And our Engineering Fellow of Broadband Systems, John Ulm, will discuss that and ABR's other implications for IP video delivery in his presentation on Cloud-based ABR - Unified Managed Linear Service for Multiscreen at NAB.
In it, John will reveal how Multicast-assisted ABR (M-ABR) completely changes the economics of delivering IP video services—significantly reducing capacity requirements resulting in lower costs, reduced CDN requirements and enhanced Targeted Advertising delivery.
He’ll also talk about its distinct service quality advantages for precious linear broadcast content across a wide range of devices in the multiscreen environment. Be sure to stop by Room S227 at 9 a.m. PT on April 16th.